Mastering Conversion Rate Optimization

The 80/20 Rule of CRO

You don't need to overhaul your entire website to see significant improvements. Often, small changes to critical elements can yield massive results.

**Call-to-Action Buttons**: Color, copy, and placement matter significantly.

**Form Fields**: Every additional field reduces completion rates.

**Page Load Speed**: Even millisecond delays impact conversions.

A structured approach to testing ensures you make data-driven decisions.

Identify hypothesis

Create test variation

Run for statistical significance (typically 2 weeks minimum)

Analyze results

Implement winning version

Understanding how users perceive and interact with your site is crucial for optimization.

CRO is an ongoing process. Small, consistent improvements compound over time into substantial revenue increases.